AI Insights · Timothy · April 2025
Top 5 Meal Kits and Specialty Foods Apps in New Zealand Q1 2025
Explore the performance of the top meal kits and specialty foods apps in New Zealand during Q1 2025, highlighting trends in downloads and active users.
My Food Bag
Originating from New Zealand, My Food Bag exhibited a gradual increase in weekly downloads, starting at 432 and peaking at 714 by late February. The app maintained consistent user interest with download numbers stabilizing around 500 towards the end of March.
HelloFresh: Meal Kit Delivery
HelloFresh, a global player from Germany, began the quarter with 436 downloads, climbing to a high of 565 in mid-January. Despite fluctuations, the app's active users grew significantly, starting from 5.8K and reaching nearly 16K by the end of March.
Vivino: Drink The Right Wine
Vivino, a wine app from Denmark, experienced stability in downloads, hovering around 200. Revenue saw a modest peak of $182 at the start of the quarter and settled around $95 by March.
Youfoodz: Custom Meal Plan
Australia-based Youfoodz had a low download count, fluctuating between 7 and 34 downloads weekly. Despite the low numbers, the app maintained a presence in the market throughout the quarter.
Calo - كالو
Calo from Bahrain showed minimal download activity, with numbers rarely exceeding 16 per week. The app's active user base remained steady, with a slight increase from 68 to 86 users by mid-February.
These insights are sourced from Sensor Tower, where more detailed analytics and trends are available for further exploration.
